All About Us

Sara Fashionwear is a family owned business. The family's permanent residency is in Italy where they have nourished and grown an impressive network in the fashion industry over the years. This international heritage of the managing team, and most of all of our CEO, Mr. Abu, largely shaped our organization's vision and is reflected in the way we establish and maintain our relationships with our customers. 

This is a key element that separates the excellence of Sara Fashionwear from the rest, in Bangladesh. 


Rokhsana Akhter


Our Madam Chairman is an inanctive but important component of the managing team, with solid knowledge of the fashion industry.

Henry Abu

Chief Executive Officer

Founder and leader of our company, Mr. Abu is involved in every company operation, thanks to his wide range expertise in the industry. Over the 30 years he has lived in Italy he acquired and nourished a true passion for the textile sector and  has grown an impressive network in the fashion industry. 
It is thanks to this determined and ambitious personality and the priceless expertise collected over the years that Sara Fashion can guarantee excellence to its customers. 


Sara Abu

Head of Business Development

Ms. Abu holds a BSc in Economics & Management from Universitá Commerciale L. Bocconi and a MSc in Innovation and Entrepreneurship from ESADE Business School. 

She is leading business development projects in every continent, hoping to establish new strong relationships with potential clients who we believe will benefit from our prime quality product selection.

Merchandising Team

Our merchandising team is the core of all that is Sara Fashionwear.

Each of them have been trained by the company from the beginning of their career and have been taught the Sara Fashion way of work: uphold all commitments made to our clients, details are important... and check, check and double check. 
They are the keepers of our customer's trust in our quality and time-commitments.
Take a few minutes to learn more about our team below.

Abu Bakkar

Senior Merchandiser

Bakkar is an essential part of the team, and has been with Sara Fashionwear Ltd. since the very beginning, quickly earning promotions to Senior level. Over time he has ensured that countless clients receive exactly what they need and are completely satisfied.


Ariful Islam


A well-rounded and capable asset to our office. Has been trained to master the most technical skills from the inception of his career at Sara Fashionwear, where he demonstrated quality and precision in his work.


Abdur Rahim

Senior Merchandiser

Since joining Sara Fashionwear Ltd., Rahim has played a crucial role in the continued success of the company. He presents an exceptional skill set, true passion and precision that has supported massive growth over the years. He is in charge of the most complex orders we receive, such as U.S. Polo Assn.


Shafin Ahmed

Senior Merchandiser

A motivated, results-oriented collaborator who has been part of the Sara Fashionwear family since the very beginning and has since then thrived in the company. Shafin is responsible for many of our most prized customers, among which Sergio Tacchini and the production for the Monte Carlo Rolex Master Tennis Tournament.


Smrity Sarkar

Junior Merchandiser

Smrity was the most recent addition to our office and since the very beginning has demonstrated outstanding performance at work. Her organizational skills and attention to detail is remarkable.